Brand Identity &
Package Design

Naterra came to Zielinski Design to create full bunny characters based on their Baby Magic character logo. I worked with the company and with Zielinski Design to create several different versions of the bunnies for Naterra to choose from. Naterra selected the design they approved, and then I created different bunnies based on the characteristics each bunny would have from the different types of products in their line. Each bunny had its own personality and color scheme. The bunnies were animated for usage on the Baby Magic website and social media.

Overview