Brand Identity &
Web Design

WeCare tlc brought on Zielinski Design to revamp its branding in 2017 and then again in 2020/21. While working for ZDA we were a part of the rebranding processes. WeCare tlc wanted to have a new look and feel that would take them to the next level and set them apart from their competitors in the healthcare industry. I created a new brand identity system with new secondary brand colors, typography, icons, customized character illustrations, animations, a new website design and layout, and print media in 2017. When WeCare tlc asked for a rebrand again in 2020 I helped with the brand guidelines. I assisted in art directing each project as well and being the lead designer. As part of the rebranding process, we were asked to create their new video assets. I took raw video footage that they shot and edited it to be used for corporate events and social media.

Overview